Since I started my new job at Careys, I’ve been faced with a similar problem to my role at WHISHWORKS. Namely; how my role can fit into the larger communications and marketing picture for the business. Like WHISHWORKS, Careys is a complex business, with multiple divisions and focuses. Some business lines, such as Scudder Demolition, […]
Over the last few months, I’ve written a fair number of articles about finance and personal investing. I believe that achieving financial security is one of the best ways to reduce stress in your life, as well as enjoy the best that the world has to offer. But there’s something that money can’t buy; good
A few weeks ago, I was having a conversation with a friend of mine who works for a big investment bank. He’s always struck me as an intelligent and considerate person, so it doesn’t take much effort to listen to him when he’s explaining his thoughts on something. This friend is reasonably high up the
“I hate being critiqued!” said a relative of mine. “I really hate it. I enjoy doing this; why do I care what other people think about how good I am at it? I just want to do my thing and enjoy it,”. It was eye-opening to me to hear this, as I never thought anyone
Personal Branding. Urgh. What a cliché. What a con. Who on earth cares? Well, according to a quick google search, enough to cause people to write 8,950,000 results for the question ’What is personal branding?’. If I’m honest, I think the whole ‘personal branding’ thing is a bit of a fad – you could call
When I started theethicalentrepreneur.com in 2015, it was intended as a hobby to help my develop my wordpress and writing skills. At the time, I picked three topics which interested me; Business, Economics and Politics, tied in my ‘ethical’ stance on business, and leapt of the deep end. Little did I know how much work
In this article, I’m going to explore the Prospect Decision Making Cycle, and how writing style and topics can lead businesses to lose potential business by failing to meet the needs of visitors. Earlier this year, I started a job as Marketing Executive for WHISHWORKS – a global IT services company with lots of skill in
When it comes to website building, I’ve handled builds for clients, for myself and had significant input on others. And if there’s one thing I hate, it’s high priced firms which are high priced for no reason other than that they’re doing pointless work. I’m a big believer in understanding what you want your website to
When it comes to website building – more expensive isn’t always better Read More »
A few weeks ago, I was having a discussion with a colleague of mine about the difference between Marketing, Branding and Sales; or to be more precise, which of these I thought was the most important for a small business. I was arguing that all three are intrinsically different business functions, and that small businesses
Marketing, Branding and Sales – what are they, and how do they lead to money? Read More »
One of the most well developed dichotomies of the modern world is the division between successful business and social responsibility. For me the most important debate during the 2015 UK Elections was about big businesses, and the wealthy members of our society paying their ‘fair share’. As ’ The Ethical Entrepreneur’, I believe that the success
